Introducing: Sweet Dream

Sweet Dream is the musical project of North Carolina based multi-instrumentalist, singer songwriter and producer Julian Creech-Pritchett. Taking influence from some of Indie’s biggest names Julian has created a sound unique to himself whilst still retaining elements of his inspirations. His debut album ‘Caricature’ is set to be released on June 5th via Yacht Club Records. It will be available to stream via Spotify, Itunes, Soundcloud and Bandcamp, to pre-save click here. or you can purchase a physical copy here. We spoke to Julian ahead of its release to get to know the man behind the music.

When did you start playing music?

I first picked up a guitar in the fourth grade. I have obsessive compulsive disorder, more commonly known as OCD, and I heard the AC/DC record High Voltage in the backseat of my dad’s 2002 Toyota Camry and got hooked. I begged my parents for a guitar, and one day not too long after my uncle, a lifelong guitarist and instrument collector, showed up at our house with a surf green Fender Stratocaster and an early 60’s Fender Pro Jr. amp (it only has volume and tone knobs, both of which go to 12!).

How would you describe your sound?

I take pride in describing the sound of Sweet Dream as unable to fit in one genre. An easy classification would be to call us a rock band (when I say us, I am referring to myself and my band mates who I perform with, but to be clear the studio output from Sweet Dream is 100% me creating every sound, save for any featured artists which I will always list) but if you listen to Caricature you will find that there are only a handful of tracks on there that could be classified as actual rock and roll music. In performance, were a quartet with myself on lead guitar and vocals, James McLaughlin on keyboards/rhythm guitar/backing vocals, Ramon Garcia on bass/bass synth, and Nick Moshinski on drums, so I’d pretty much call that a rock outfit. I challenge every listener to decide what they think Sweet Dream’s genre is, and reach out to me and let me know!

Who are some of your biggest influences?

Some of my biggest influences are Fishbone, Tame Impala, The Replacements, King Gizzard & the Lizard Wizard, Mac DeMarco, The Beatles, Pond, Gum, and recently I’ve really been digging Hether, Anna Burch, The Quarter Roys, and JTB n Co. I may take sounds from a lot of these groups and incorporate them into Sweet Dream music, but when I don’t I’m inspired by other things, such as the eclectic and diverse nature of King Gizzard & the Lizard Wizard’s or Fishbone’s discography, inspiring me to want to make whatever I make and not allow myself to be creatively stifled by any genre boundaries.

If you could be support act for any artist who would it be and why?

I would love to open for Pond! I think that our music would work well together in a live show. Sweet Dream’s sound has enough in common with Pond’s to make it compatible, but also enough of a difference for there to be a distinction between the sets! I feel like Pond fans would like Caricature.

Is there any artist you would like to give a shoutout for people to listen to?

I would probably say I’d go check out The Quarter Roys. The group is based in the same town as me, Greensboro, North Carolina, and some of the band mates have been my friends since I was a freshman in high school. Their debut record If You Think I Should is a fucking fantastic example of DIY garage+psych+pop+rock n roll and is worth listening to for sure. Their more recent stuff is taking a bit of a classic rock, 70’s FM turn and I’m enjoying every second of it.

Favourite concert you’ve been to?

I can’t decide which concert I’ve ever been to is my favourite, I’ve seen so many over the years, so I’ll list three: King Gizzard & the Lizard Wizard at the Tabernacle in Atlanta 2019, Roger Waters at the Greensboro Coliseum in 2017, and Big Ole Team (Charlotte NC -> Nashville, TN based band) at a house show in a packed sweaty living room in Greensboro sometime in 2018.

Favourite show you’ve played?

My favourite show I’ve ever played has got to be when I sat in with jazz fusion group GrayScale Whale (check out their record Beyond Aphelion) at the 2015 Apex Jazz Fest – they played for upwards of six hours and I joined them for every set that day except the first one I believe. My favourite show with Sweet Dream was probably playing the Nest at Appalachian State University in Boone, NC, during our October 2019 tour. The mountain homies know how to fuckin party!

What’s the creative process behind a song?

The creative process behind a song is pretty concise for me. Being that I play every instrument in every song (save for listed featured artists, who will obviously not be me – that’s the key to a good feature, find someone who can contribute something great to a track that you can not), I may do the initial composition of a song on any given instrument, even on drums sometimes. When I’m working out a beat or a riff or some chord changes, I use my imagination to allow myself to hear what all the other parts of the song will be, and then once I’ve got the changes set in stone I will go ahead and record whatever the composing instrument is first. I tend to lay down drums second to last, and vocals last, but otherwise no particular order for tracking instruments. Sometimes I just happen upon some cool changes or a nice riff, other times I’m inspired by things I hear and take elements from them to create my own version of a certain sound or feel. For Caricature in particular, I tried to create characters for the songs, some appear on multiple tracks, and I’d sing about what they might want to write a song about, rather than a literal relation of something going on in my life directly. 

Any future musical plans after the album is released?

After Caricature, I’ve already got a brand new EP of material in the final mixing stages, so I’ll probably record a couple music videos for that and then start planning a release for late 2020 or early 2021. I will likely wait until concerts are socially acceptable to release it, so that Sweet Dream can do a proper album release show and tour. We had a proper 9 day tour booked in support of Caricature, including stops in New York City, Toms River NJ, Philadelphia PA, Washington DC, Richmond VA, Greensboro NC, Raleigh NC, Charlotte NC, and Chapel Hill NC, but we will sadly be unable to make the run for obvious reasons. We’re having some frank band discussions now about trying to do a full band live stream at some point this coming summer, so be on the lookout for something along those lines!

If people want to find out more about you where should they go?

If people want to find out more about me and all things Sweet Dream they should follow me on all social media @juliancpmusic! I am most active on Instagram, where you can always find links to the latest Sweet Dream material on my page.

Photos by Spenser Davis (@darkroomdavis on Instagram)

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